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Chapter 15

Designing Qualitative Research


Resources for Qualitative Research

QualPage's website has a catalog with a wide variety of resources for researchers using qualitative methods. You’ll find discussions about various methods and approaches, links to electronic journals that feature qualitative research methods, and announcements for conferences and workshops.


The Critical Lede

This website is a great resource for learning more about qualitative research. This resource is well known for its podcasts. Here you'll find discussions with qualitative scholars in communication and related disciplines.

Distinguishing between Researcher Roles

This website helps us recognize that the distinctions between the forms of participant observations may not always be clear and that each type of role has ethical implications. 

The Potential Disruption of Observing

This video from Anthony Bourdain: No Reservations: Laos helps us understand that even "just observing" can have consequences for our research. Thanks to David Novak for bringing this issue and video to my attention.

Observation Only Research

This journal article describes many "how-to's" about qualitative research in the complete observer role.

Qualitative Methods and Theory Building

This video shows an interesting conference conversation on theory-building and its relationship to qualitative methods.

Want More on Qualitative Methods

I highly recommend Sarah J. Tracy's book Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact



Updated August 12, 2020















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