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JOANN KEYTON, Ph.D.
Distinguished Professor, Emerita
Department of Communication
North Carolina State University
RESEARCH METHODS
Table of Contents
RESEARCH BASICS
Chapter 1 Introduction to Research Methods
Chapter 2 The Research Process: Getting Started
Chapter 3 Research Ethics
QUANTITATIVE RESEARCH METHODS
Chapter 4 Introduction to Quantitative Research
Chapter 5 Measurement
Chapter 6 Population, Sample and Sampling
Chapter 7 Quantitative Research Design
Chapter 8 Surveys and Questionnaires
Chapter 9 Descriptive Statistics
Chapter 10 Testing for Differences
Chapter 11 Testing for Relationships
Chapter 12 Quantitative Analysis of Text
Chapter 13 Reading and Writing the Quantitative Research Report
QUALITATIVE RESEARCH METHODS
Chapter 14 Introduction to Qualitative Research
Chapter 15 Designing Qualitative Research
Chapter 16 Qualitative Methods of Data Collection
Chapter 17 Analyzing Qualitative Data
Chapter 18 Reading and Writing the Qualitative Research Report
More resources (PowerPoints, quizzes, outlines, summaries):
http://highered.mheducation.com/sites/0078036917/student_view0/index.html
For advanced research methods, I recommend visiting Methodspace.
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