Joann Keyton

 

JOANN KEYTON, Ph.D. 

Distinguished Professor

Department of Communication

North Carolina State University

Small Group Research
Research Methods
INGRoup
Group Communication
Organizational Culture
Contact

RESEARCH METHODS

 

 

Table of Contents

 

 

RESEARCH BASICS

Chapter 1    Introduction to Research Methods

Chapter 2    The Research Process: Getting Started

Chapter 3    Research Ethics

 

QUANTITATIVE RESEARCH METHODS

Chapter 4    Introduction to Quantitative Research

Chapter 5    Measurement

Chapter 6    Population, Sample and Sampling

Chapter 7    Quantitative Research Design

Chapter 8    Surveys and Questionnaires

Chapter 9    Descriptive Statistics

Chapter 10  Testing for Differences

Chapter 11   Testing for Relationships

Chapter 12   Quantitative Analysis of Text

Chapter 13   Reading and Writing the Quantitative Research Report

 

QUALITATIVE RESEARCH METHODS

Chapter 14   Introduction to Qualitative Research

Chapter 15   Designing Qualitative Research

Chapter 16  Qualitative Methods of Data Collection

Chapter 17   Analyzing Qualitative Data

Chapter 18   Reading and Writing the Qualitative Research Report

 

More resources (PowerPoints, quizzes, outlines, summaries):

http://highered.mheducation.com/sites/0078036917/student_view0/index.html