Chapter 12

Quantitative Analysis of Text


Watch this YouTube video on Content Analysis


Designing Content Analysis Research Studies

This website from Kimberly A. Neuendorf’s content analysis book is great place to start in designing a content analysis research study.


Content Analyzing Media Messages

Content analysis is often used to analyze media messages. Media content can easily be captured and comparative studies can be completed because content captured in one year can be compared with content captured from an earlier or subsequent year. And, of course, consumers as well as researchers are interested in what is portrayed on the media. The Center for Media & Public Affairs's website is an excellent source for consumer-oriented analyses of media content. Their site has links to research studies of the news, the entertainment media, profanity in popular entertainment, and even late night political jokes.


Learn More About Analyzing Content

Want to learn more about analyzing content? This website is full of wonderful links to exciting resources. Although the site’s main title is content analysis, there are links for both qualitative and quantitative analysis of texts. Follow links to computer software, research studies posted on the web, and even libraries of electronic text. The site is used by researchers from many disciplines and from around the world.


Interrater Reliability 

Check out John Uebersax’s website on Cohen’s Kappa or Dean Freelon's ReCal: Reliability Calculation


Computer Programs for Content Analysis

VBPro  CATPAC  Atlas.ti  Maxqua  NVivo  dedoose


Updated May 28, 2020