JOANN KEYTON, Ph.D.
Distinguished Professor, Emerita
Department of Communication
North Carolina State University
Reading and Writing
the Qualitative Research Report
APA Guidelines for Qualitative Research
This article is intended to guide Psychology scholars in writing qualitative research reports. But the advice can also apply to Communication scholars. As you are writing or after you've written your report of your qualitative research, check Table 1 in this article to see if you have included the recommended elements.
Descriptive and Analytical Writing
Writing is central to presenting qualitative results, and requires skill in both descriptive and analytical writing. Here's a website that helps explain the difference.
Effective Writing Styles for Qualitative Research
Here is a journal article that provides examples of effective (and different) styles of writing for qualitative research.
Qualitative Research Report Writing
Need some help perfecting your qualitative research reporting style click here. For formatting, help click here to view a sample qualitative report from Trinity Washington University.
Why do We Use APA Style?
Listen and watch Dr. Keri Stephens, University of Texas, explain why researchers need to know APA style.
Need Help with APA Style?
I recommend starting on the APA style website. Check under "Style and Grammar Guidelines" to view helpful tips by topic. Need a little more help, the OWL lab at Purdue University provides excellent instruction and tips for APA as well.
In addition, here is a great guide for formatting your references in APA style.
What Happens at a Communication Conference?
Read this article by Dr. Jimmie Manning to learn how to "do" a conference and get the most out of your time there.
Updated August 8, 2020